Title: The impacts of intrinsic and extrinsic motivators on ubiquitous delivery decision making

Authors: Kun Chang Lee; Namho Chung

Addresses: SKK Business School, Department of Interaction Science, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul 110-745, Republic of Korea ' College of Hotel and Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 130-701, Republic of Korea

Abstract: The purpose of this study is to empirically examine the causal relationship between intrinsic-extrinsic motivators and decision performance in a ubiquitous decision-making environment. Specifically, 340 delivery service men were surveyed, and an empirical analysis was conducted by regarding the Mobile Delivery System (MDS) as a Ubiquitous Decision Support System (UDSS). Then, Structural Equation Modelling (SEM) analysis was performed using AMOS 18 and PASW 18. The results revealed that the individual factors of intrinsic motivation, personal innovativeness and knowledge self-efficacy did not have a significant effect on the ubiquitous decision-making process; however, trustworthiness, a relational factor, did. Mobility and locatability of extrinsic motivators, composed of technological factors, had significant effects. In addition, a significant causal relationship between the ubiquitous decision-making process and time/cost saving and decision satisfaction was identified.

Keywords: intrinsic motivation; extrinsic motivation; MDS; mobile delivery systems; ubiquitous decision making; decision satisfaction; mobile communications; ubiquitous DSS; decision support systems; UDSS; structural equation modelling; SEM; personal innovativeness; knowledge self-efficacy; trustworthiness; mobility; time saving; cost saving; decision satisfaction.

DOI: 10.1504/IJMC.2013.052638

International Journal of Mobile Communications, 2013 Vol.11 No.2, pp.140 - 158

Published online: 19 May 2013 *

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