Title: Trading signals analysis of mobile trading services

Authors: Ching-Wen Lin; Ching-Yi Lin; Binshan Lin

Addresses: Department of International Business Administration, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan ' Graduate Institute of International Business Administration, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan ' Louisiana State University in Shreveport, BE321, Louisiana State University in Shreveport, Shreveport, LA 71115, USA

Abstract: Mobile trading services have brought conveniences in terms of space liberation, but also have an influence on investors' judgement modes. This study aimed to understand users' degree of importance and satisfaction towards mobile trading by analysing the information from 132 cases using Importance Performance Analysis (IPA). The items with the highest importance and satisfaction degrees are general performance of the market and relative performance between prices and volumes. The research findings can be used by financial and investment service providers and their mobile trading systems to adjust their investment strategies accordingly and achieve the maximum profit.

Keywords: mobile trading services; investment strategy; financial operations; IPA; importance performance analysis; mobile communications; trading signals analysis; user satisfaction; degree of importance; investment strategy.

DOI: 10.1504/IJMC.2013.052636

International Journal of Mobile Communications, 2013 Vol.11 No.2, pp.107 - 122

Published online: 19 May 2013 *

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