Title: University website quality comparison by using non-parametric statistical test: a case study from Malaysia

Authors: P.D.D. Dominic; Handaru Jati; Suhaiza Hanim

Addresses: Department of Computer and Information Science, Universiti Teknologi PETRONAS, 31750 Tronoh, Perak, Malaysia ' Department of Computer and Information Science, Universiti Teknologi PETRONAS, 31750 Tronoh, Perak, Malaysia ' School of Management, University Sains Malaysia, 11800 Penang, Malaysia

Abstract: This research conducts some tests to measure the quality of Malaysian University website via web diagnostic tools online. We propose a methodology for determining and evaluating the best university website based on many criteria of website quality, consist of linear weightage model (LWM), analytical hierarchy process, fuzzy analytical hierarchy process (FAHP) and new hybrid model (NHM). This NHM has been implemented using combination of LWM and FAHP to generate the weights for the criteria which are better and more fairly preference. The result of this study confirmed that most of the Malaysian University websites are neglecting performance and quality criteria. By applying hybrid model between LWM and FAHP approach for website evaluation has resulted in significant acceleration of implementation, raised the overall effectiveness with respect to the underlying methodology and ultimately enabled more efficient and significantly equal or better procedure compared with other methods.

Keywords: performance evaluation; university websites; web diagnostics; linear weightage model; LWM; fuzzy AHP; analytical hierarchy process; FAHP; hybrid models; modelling; website quality; Malaysia; website comparisons.

DOI: 10.1504/IJOR.2013.052335

International Journal of Operational Research, 2013 Vol.16 No.3, pp.349 - 374

Published online: 29 Jul 2014 *

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