Title: Policy measures for creating an integrated and brand-focused innovation system for film industries in shadow nations: an application to Australia's national film industry

Authors: Sean Maher; Annalisa Brambini; Jan Vang

Addresses: Creative Industries Faculty, Queensland University of Technology, Musk Ave., Kelvin Grove QLD 4059, Brisbane, Australia ' Department of Political Science, Centre for Comparative Welfare Studies, Fibigerstræde 1, 9220 Aalborg, Denmark ' Center for Industrial Production, Department for Business and Management, Lautrupvang 2b, 2750 Ballerup, Denmark

Abstract: Shadow nations face particular problems in constructing competitive film industries. Shadow nations refer to nations whose relative competitiveness suffers from easy product substitutability by products initiated, produced and distributed by powerful actors, such as media conglomerates located in Hollywood. The dominant literature has so far neglected the developing policy recommendations for dealing explicitly with the challenges of shadow nations. This paper aims to develop and apply a normative model for the development of film industries in shadow nations. The model integrates insights from innovation system studies and place branding. The developed model is applied to the Australian film industry as Australia represents a typical shadow nation within the film industry.

Keywords: film industry development; Australia; shadow destinations; creative industries; regional development; policy measures; integrated innovation; brand focused innovation; shadow nations; national film industry; place branding.

DOI: 10.1504/IJBG.2013.052255

International Journal of Business and Globalisation, 2013 Vol.10 No.2, pp.137 - 156

Published online: 25 Feb 2013 *

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