Title: Validation of a conscientious corporate brand framework - a Turkish study

Authors: Turker Bas; Arzu Ulgen Aydinlik; Göran Svensson; Tore Mysen; Fahri Erenel

Addresses: Yeni İK Consulting Group, Yıldız Posta Cad. Akın Sitesi 8/34, Esentepe, İstanbul, Turkey ' School of Business, Istanbul University, Avcıla Campus, 34320, Istanbul, Turkey ' Oslo School of Management, Kirkegata 24, 0107 Oslo, Norway ' Oslo School of Management, Kirkegata 24, 0107 Oslo, Norway ' İstanbul Kemerburgaz University, Mahmutbey Dilmenler Cad. No: 26 34217, Bağcılar, İstanbul, Turkey

Abstract: This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies.

Keywords: ethical branding; code of ethics; natural environment; climate change; business-to-business; B2B relationships; Turkey; conscientious corporate brands; environmental change.

DOI: 10.1504/IJBG.2013.052253

International Journal of Business and Globalisation, 2013 Vol.10 No.2, pp.173 - 184

Published online: 21 Nov 2013 *

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