Authors: Liang-Hung Lin
Addresses: Department of International Business, National Kaohsiung University of Applied Sciences, 415 Chien Kung Road, Kaohsiung 807, Taiwan
Abstract: Based on organisational learning theory and game theory analyses, this study reveals that an MNC can adopt a globally integrative strategy to increase product quality and reduce costs. It can also adopt a locally responsive strategy to improve new product development projects in local markets and enhance the quality of new products. Concerning the evolution of MNC strategies over time, it is easier and less risky to adopt a globally integrative strategy at the beginning and then shift to a transnational strategy to balance exploitation and exploration.
Keywords: organisational learning; multinational corporations; MNCs; MNC strategies; game theory; exploration; exploitation; locally responsive strategy; new product development; NPD; local markets; product quality; cost reduction.
International Journal of Business and Globalisation, 2013 Vol.10 No.2, pp.157 - 172
Published online: 25 Feb 2013 *Full-text access for editors Access for subscribers Purchase this article Comment on this article