Title: The impact of islands' image on tourists' satisfaction and place identity

Authors: Sandra Maria Correia Loureiro; Hans Ruediger Kaufmann

Addresses: Department of Marketing, Operations and General Management, ISCTE-IUL Business School, Av.ª das Forças Armadas, 1649-026 Lisboa, Portugal ' School of Business, University of Nicosia, 46 Makedonitissas Avenue, Nicosia, Nicosia, Cyprus; Vilnius University, International Business School, Sauletekio av. 22, LT-10225 Vilnius, Lithuania

Abstract: The main goal of this study is to provide a contribution to the newly emerging field of place identity by studying the relationship between the dimensions of place image and satisfaction, as well as between the dimensions of place image and place identity. Based on previous literature, a model was tested using tourists who stayed in Sao Tome and Principe islands. The main findings suggest that typicality (houses, handcraft, and facilities), place quality (beaches, resorts, and accommodations), and agreeableness (friendship of local habitants, quiet place, climate, nature, coffee and cocoa plantations) have a significant effect on satisfaction and place identity.

Keywords: destination image; place identity; typicality; agreeableness; Africa; emerging tourism destinations; entrepreneurship development; tourist destinations; tourist satisfaction; customer satisfaction; island image; islands.

DOI: 10.1504/JIBED.2013.052131

Journal for International Business and Entrepreneurship Development, 2013 Vol.7 No.1, pp.52 - 62

Available online: 15 Feb 2013 *

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