Title: Vision, experiment, and learn: how to innovate radically in CE/IT industries in the era of pervasive digitalisation

Authors: Shengfa Johnson Chuang; Kalle Lyytinen; Tony Lingham

Addresses: Weatherhead School of Management, Case Western Reserve University, Cleveland, OH 44106, USA ' Department of Information Systems, Weatherhead School of Management, Case Western Reserve University, Cleveland, OH 44106, USA ' Department of Organisational Behaviour, Weatherhead School of Management, Case Western Reserve University, Cleveland, OH 44106, USA

Abstract: Incremental innovation (II) has been widely studied, but much less is known about how to engage in and manage radical innovation (RI), especially in contexts that rely on digital technologies. We interviewed 38 experienced high-tech designers and innovation managers in the consumer electronics (CE)/information technology (IT) industries to contribute to this knowledge of RI. We propose the technology, application, and market trend (TAMT) model of RI that emerges from novel interactions between these three aspects. We also propose that radical innovators must constantly search for unarticulated market needs through experimentation, learning, and visionary thinking to identify RI opportunities and engage in them successfully.

Keywords: radical innovation; pervasive digitalisation; TAMT model; technology sensing; unarticulated market needs; proactive market orientation; PMO; competences; organisational learning; vision; experimentation; digital technologies; market trends; technology applications; consumer electronics; information technology; visionary thinking.

DOI: 10.1504/IJBE.2013.052084

International Journal of Business Environment, 2013 Vol.5 No.4, pp.341 - 365

Received: 28 Sep 2012
Accepted: 28 Sep 2012

Published online: 12 Feb 2013 *

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