Title: Sun Tzu Art of War strategies and supply chain management as a strategic change agent: a proposed model for Malaysian service sector

Authors: Gowrie Vinayan; Sreenivasan Jayashree; Govindan Marthandan

Addresses: Faculty of Management, Multimedia University, Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya, Malaysia ' Faculty of Management, Multimedia University, Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya, Malaysia ' Faculty of Management, Multimedia University, Cyberjaya Campus, Persiaran Multimedia, 63100 Cyberjaya, Malaysia

Abstract: Presented in a systematic approach, this conceptual paper propose to seek the senior managers' views and perception of Sun Tzu Art of War strategies (STAW) and Effective Supply Chain Management (ESCM) processes as a strategic change management agent in achieving Sustainable Competitive Advantage (SCA) in the service sector in Malaysia. First, the proposed model would consist of four dimensions of STAW strategies, two dimensions of ESCM and three dimensions of SCA. Secondly, we hypothesise that the STAW strategies has a positive relationship with SCA and that the ESCM is a mediator in a relationship between STAW strategies and SCA. The findings would reveal if STAW strategies and ESCM processes and its implementations will play a significant role in attaining a sustaining competitive advantage in Malaysian service organisations.

Keywords: Sun Tzu; Art of War strategies; supply chain management; SCM; sustainable competitive advantage; service sector; strategic change management; Malaysia; services.

DOI: 10.1504/IJSCM.2012.051852

International Journal of Strategic Change Management, 2012 Vol.4 No.3/4, pp.315 - 334

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 02 Feb 2013 *

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