Title: The study of risk warning and controlling of R&D outsourcing: based on BP neural network

Authors: Zhengzhu Zhou; Hongjian Qu; Bill Joyce

Addresses: Department of Marketing, Shanghai Institute of Technology, School of Economics and Management, 120 Cao Bao Road, Shanghai 200235, China ' Fashion College of Technology, Shanghai University of Engineering Science, 333 LongTeng Road, Shanghai 201620, China ' Department of Accounting, College of Business, Technology and Communication, Bemidji State University, 1500 Birchmont Drive NE, Bemidji, MN 56601, USA

Abstract: Research and development (R&D) outsourcing is discussed within the context of risk management theory. Three aspects of R&D outsourcing risk are identified and examined: customers, facilitators, and the trading process. A risk-warning model is presented which provides strategic change management for minimising and managing R&D outsourcing risks. This model is based on the British Petroleum (BP) neural network. Both the firm outsourcing, R&D development and the firm providing the service can benefit from the application of the risk-warning model. The study advances not only the control of outsourcing R&D risk, but it also improves the final product R&D outsourcing.

Keywords: R&D outsourcing; research and development; services outsourcing; BP neural networks; risk warning; risk control; strategic change management; innovation; risk management; outsourcing risks.

DOI: 10.1504/IJSCM.2012.051848

International Journal of Strategic Change Management, 2012 Vol.4 No.3/4, pp.250 - 265

Published online: 31 Dec 2014 *

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