Authors: Ali Mohammad Mosadeghrad
Addresses: Health Management and Economics Research Centre, School of Health Management and Information Sciences, Tehran University of Medical Sciences, Tehran, Iran
Abstract: The limited success of Total Quality Management (TQM) in Iranian healthcare organisations led the researcher to search for a more viable solution, and therefore the concept of Strategic Collaborative Quality Management (SCQM) was created. The purpose of this study was to evaluate the effectiveness of the SCQM model. A Participatory Action Research (PAR) was conducted at a public hospital for a period of 2.5 years to implement and evaluate the SCQM model. This study shows that SCQM provides a number of advantages over traditional TQM methods. These include improving the satisfaction of employees, clients, and suppliers and improving organisational productivity. SCQM application resulted in a cultural change in the hospital with improved communication, teamwork, and attitude towards continuous improvement. Employees' morale, commitment, and satisfaction were improved. Consequently patient care was improved. These improvements were associated with top management active support, employee commitment and involvement, education and training, customer focus, supplier relations, and use of appropriate quality management methods.
Keywords: strategic quality management; action research; public hospitals; working practices; organisational culture; cultural change; strategic management; collaborative quality management; healthcare management; Iran.
International Journal of Strategic Change Management, 2012 Vol.4 No.3/4, pp.203 - 228
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 02 Feb 2013 *