Title: Structuring a multicriteria strategic decision problem for publishing decision support via facilitated modelling

Authors: S. Alexopoulos; Y. Siskos; N. Tsotsolas; N. Hristodoulakis

Addresses: Department of Informatics, University of Piraeus, Karaoli & Dimitriou 80, 18534 Piraeus, Greece ' Department of Informatics, University of Piraeus, Karaoli & Dimitriou 80, 18534 Piraeus, Greece ' Department of Informatics, University of Piraeus, Karaoli & Dimitriou 80, 18534 Piraeus, Greece ' Department of Informatics, University of Piraeus, Karaoli & Dimitriou 80, 18534 Piraeus, Greece

Abstract: In this paper 'facilitated modelling' is exercised as an intervention tool for supporting the 'structuring' phase of strategic decision making in an application that approaches modelling a choice/investment challenge in the Greek publishing sector as a multicriteria decision problem. The set of possible publishing products as well as a consistent family of evaluation criteria reflecting company strategy are identified. Further enhancing the methodology under study is the development of quantitative indices for all criteria, so that they can be modelled as measurable criteria based on macroeconomic environment, opportunities, existing and forecast market data and trends, executives' views, public's estimations derived from surveys, and third parties' data banks. For illustrative purposes an indicative application is presented through which the value of all criteria for a candidate publishing product is estimated.

Keywords: corporate strategy; multicriteria decision analysis; MCDA; facilitated modelling; publishing industry; Greece; decision support; measurable criteria modelling; strategic decision making.

DOI: 10.1504/IJDATS.2013.051737

International Journal of Data Analysis Techniques and Strategies, 2013 Vol.5 No.1, pp.6 - 19

Published online: 28 Jan 2013 *

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