Title: Applying the technology acceptance model to the introduction of mobile voting

Authors: Mohammed-Issa Riad Jaradat

Addresses: Management Information Systems, Department of Information Systems, Faculty of Prince Hussein Bin Abdullah for Information Technology, Al al-Bayt University, Mafraq, Jordan

Abstract: This study presents an extended technology acceptance model to explore the factors that affect intention to mobile voting. This study aims to explore the utilisation of mobile phones in the education environment and investigate the expectations and intentions towards mobile voting in public Jordanian Universities. The proposed model was empirically tested using data collected from a survey containing 30 questions. The partial least squares structural equation analysis was used to evaluate the causal model. The researcher finds that all variables significantly affect students' (voters) behavioural intention except perceived price level. This study gives quantified indicators about mobile voting and a model that might help in understanding the mobile voting environment and avoids spending thousands or millions of dollars that may invest in this field without ensuring that the students (voters) will actually use the mobile voting in Jordan.

Keywords: mobile voting; TAM; technology acceptance model; security; privacy; trust; perceived price levels; subjective norms; compatibility; student unions; mobile phones; cell phones; voting expectations; voting intentions; student voters; votes; public universities; higher education; partial least squares; structural equation analysis; causal models; behavioural intentions; student intentions; quantified indicators; Jordan University; Hashemite University; Al Balqa Applied University; Yarmouk University; Jordan University for Science and Technology; Al al-Bayt University; Mutah University; Al-Hussein Bin Talal University; Tafila Technical University; mobile learning; m-learning; online learning; e-learning; electronic learning; online learning; internet; world wide web.

DOI: 10.1504/IJMLO.2013.051572

International Journal of Mobile Learning and Organisation, 2013 Vol.7 No.1, pp.29 - 47

Published online: 20 Sep 2014 *

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