Title: Gathering and deploying tourism destination intelligence

Authors: John R. Hamilton

Addresses: Faculty of Law, Business and Creative Arts, School of Business, James Cook University, Cairns, Qld. 4870, Australia

Abstract: Software intelligence approaches have application to tourism destination managers seeking tourist-related information relevant to specific customer requests. Such approaches are framed by physically gathering business intelligences about each tourist-specific destination. These processes may be paper or computer-based to capture particular tourism stakeholder requirements. Small tourism destination businesses using lowest cost approaches may adopt destination-specific manual analysis approaches. Larger operators targeting broader destination tourist requirements may opt for more costly and but faster intelligent software approaches. Such internal and external intelligence gathering inclusions also offer improved business strategic positioning within a competitive tourism destination.

Keywords: business intelligence; tourism destinations; customer targeting; multi-agents; competitiveness; self-organising maps; service value networks; knowledge management; KM; intelligence gathering; intelligence deployment; destination intelligence; tourists; software intelligence; destination managers; tourist-related information; customer requests; paper-based processes; computer-based processes; tourism stakeholders; stakeholder requirements; lowest cost approaches; destination-specific approaches; manual analysis approaches; small and medium-sized enterprises; SMEs; tourist requirements; internal intelligence; external intelligence; strategic positioning; competitive destinations; Cairns; Australia; electronic business; e-business.

DOI: 10.1504/IJEB.2012.051119

International Journal of Electronic Business, 2012 Vol.10 No.2, pp.185 - 203

Published online: 15 Apr 2015 *

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