Gathering and deploying tourism destination intelligence
by John R. Hamilton
International Journal of Electronic Business (IJEB), Vol. 10, No. 2, 2012

Abstract: Software intelligence approaches have application to tourism destination managers seeking tourist-related information relevant to specific customer requests. Such approaches are framed by physically gathering business intelligences about each tourist-specific destination. These processes may be paper or computer-based to capture particular tourism stakeholder requirements. Small tourism destination businesses using lowest cost approaches may adopt destination-specific manual analysis approaches. Larger operators targeting broader destination tourist requirements may opt for more costly and but faster intelligent software approaches. Such internal and external intelligence gathering inclusions also offer improved business strategic positioning within a competitive tourism destination.

Online publication date: Wed, 15-Apr-2015

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