Title: Using value chain teaching method to increase learning value through process reengineering

Authors: Ya-huei Wang; Hung-Chang Liao

Addresses: Department of Applied Foreign Languages, Chung-Shan Medical University, Department of Medical Education, Chung Shan Medical University Hospital, No. 110, Sec. 1, Jian-Koa N. Road, Taichung (402), Taiwan ' Department of Health Services Administration, Chung-Shan Medical University, Department of Medical Education, Chung Shan Medical University Hospital, No. 110, Sec. 1, Jian-Koa N. Road, Taichung (402), Taiwan

Abstract: The study focused on creating customer value by applying process reengineering as the central concern of teaching and the redesigning of course contents, using Total Quality Management (TQM) to enhance teaching quality. A course "Introduction to Operations Research" was used as the empirical study. The results showed that VCTM is superior to Traditional Teaching Method (TTM) in that students' scores on exams were raised. Students' notion of the course value was changed, and their doubt regarding the feasibility of the course was also clarified. In addition, students receiving VCTM displayed higher student satisfaction than those students instructed via TTM.

Keywords: total quality management; TQM; value chain; process reengineering; higher education; customer value; teaching quality; operations research education; student satisfaction.

DOI: 10.1504/IJTPM.2013.051009

International Journal of Technology, Policy and Management, 2013 Vol.13 No.1, pp.96 - 105

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 13 Dec 2012 *

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