Title: The challenges in the wine sector, and winery entrepreneurs' ways of coping: an international perspective

Authors: Abel Duarte Alonso; Alessandro Bressan; Michelle O'Shea; Vlad Krajsic

Addresses: School of Business, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 2571, Australia; School of Marketing Tourism and Leisure, Edith Cowan University, 100 Joondalup Dr., Joondalup, 6027 WA, Australia. ' School of Business, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 2751, Australia. ' School of Business, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 2751, Australia. ' School of Business, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 2751, Australia

Abstract: The study examines, from an international perspective, contemporary challenges of wineries, as well as ways in which owners and managers are coping with those challenges. Marketing issues, including wine sales and finding international clients, competition, bureaucracy and the economic crisis emerge as the most prominent challenges for respondents. Increased involvement from government, the wine sector, as well as government-wine sector collaboration are identified as the most significant ways of coping with some of the challenges. At a time when the forces of competition and growing consumer markets appear to intersect, the findings have very important implications for wineries, their sector, and for consumers.

Keywords: wines; wine industry; challenges; coping theories; international perspectives; winery entrepreneurs; wineries; owners; managers; marketing; wine sales; international clients; competition; bureaucracy; economic crises; government involvement; collaboration; consumer markets; consumers; business environment.

DOI: 10.1504/IJBE.2013.050627

International Journal of Business Environment, 2013 Vol.5 No.3, pp.211 - 231

Received: 03 Aug 2012
Accepted: 11 Aug 2012

Published online: 22 Nov 2012 *

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