Title: An integration of BSC and AHP for sustainable growth of manufacturing industries

Authors: V.N. Sundharam; Vinay Sharma; I.S. Stephan Thangaiah

Addresses: ITM-BIT Collaborative Research Programme, Balaji Distilleries Limited, Poonamallee, Chennai, 600 056, Tamil Nadu, India. ' Department of Production Engineering, Birla Institute of Technology, Mesra, Ranchi, 835 215, Jharkhand, India. ' Balaji Distilleries Limited, Poonamallee, Chennai, 600 056, Tamil Nadu, India

Abstract: Manufacturing industries are intense pressure to determine ways to increase profit and sustainability in the rapidly changing competitive market. Penetration of global markets has forced industries to deliver what customers want, and even further, what will delight them. Industries realise that delivering cost effective and high-quality products to customers in a timely manner is crucial for their today's survival. Hence, industries seek a process that helps to organise, simplify, and expedite decision making process more accurate. Balanced scorecard is a strategic management tool to decide the criterion of critical success factors for industries growth. Analytic hierarchical process helps for evaluating various criteria to determine the best among the factors. This study is aimed to integrate BSC and AHP for a sustainable growth of manufacturing industries.

Keywords: customer needs; reengineering; ICT; information technology; communications technology; balanced scorecard; BSC; analytical hierarchy process; AHP; value chain analysis; sustainable growth; manufacturing industries; competitive markets; market penetration; global markets; customers; decision making; strategic management; CSF; critical success factors; business excellence.

DOI: 10.1504/IJBEX.2013.050577

International Journal of Business Excellence, 2013 Vol.6 No.1, pp.77 - 92

Available online: 30 Nov 2012 *

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