Title: E-products pricing problem under uncertainty: a geometric programming approach

Authors: Mohsen Fathollah Bayati; Davood Shishebori; Kamran Shahanaghi

Addresses: Department of Industrial Engineering, Iran University of Science and Technology, Tehran 1684613114, Iran. ' Department of Industrial Engineering, Iran University of Science and Technology, Tehran 1684613114, Iran. ' Department of Industrial Engineering, Iran University of Science and Technology, Tehran 1684613114, Iran

Abstract: Nowadays e-commerce plays an important role in many business activities, operations and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. In this paper, we present an optimal pricing and marketing planning where the primary objective function is to maximise the total profit. The proposed mathematical model is considered with different input parameters and coefficients in uncertain state, and we provide a suitable method that calculates a lower and upper bounds for the objective function of model. The application of proposed problem and solution method is demonstrated by a numerical example.

Keywords: e-commerce; electronic commerce; uncertain parameters; geometric programming; nonlinear programming; uncertainty; product pricing; e-products; optimal pricing; marketing planning; mathematical modelling; optimisation.

DOI: 10.1504/IJOR.2013.050540

International Journal of Operational Research, 2013 Vol.16 No.1, pp.68 - 80

Available online: 01 Nov 2012 *

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