Title: Entry mode choices in international markets: examining the antecedents of service firms' strategies

Authors: Francesco Parola; Giovanni Satta; Luca Persico; Enrico Di Bella

Addresses: Department of Business Studies, University of Naples 'Parthenope', Via Medina 40, 80133 Naples, Italy. ' Department of Economics and Business, University of Genoa, Via Vivaldi 5, 16126 Genoa, Italy. ' Department of Economics and Business, University of Genoa, Via Vivaldi 5, 16126 Genoa, Italy. ' Department of Economics and Business, University of Genoa, Via Vivaldi 5, 16126 Genoa, Italy

Abstract: The intensification of markets globalisation and the diffusion of internationalisation strategies across various businesses, led the academic literature to challenge the notion of entry modes in international ventures. Nevertheless, with specific regard to soft-service industries, only a few authors investigated the entry-mode behaviour of firms for testing the applicability of traditional theories. Therefore, this paper investigates the antecedents of firms' entry choice on a quantitative basis, focusing on the wholly owned subsidiary/joint venture dilemma. The empirical analysis is conducted on 416 overseas market entries in the container port industry. The manuscript proposes and tests an eclectic model for evaluating the determinants of foreign entry in soft-service industries, including internal, external and cross-cultural factors.

Keywords: entry mode choices; foreign direct investment; FDI; internationalisation strategies; soft-service industries; international markets; market entry; globalisation; wholly owned subsidiaries; joint ventures; service industry; services.

DOI: 10.1504/IJGSB.2013.050483

International Journal of Globalisation and Small Business, 2013 Vol.5 No.1/2, pp.34 - 57

Received: 26 Nov 2011
Accepted: 22 Jun 2012

Published online: 27 Nov 2012 *

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