Title: An integrated supply chain management model for value creation: case evidence

Authors: Eley Suzana Kasim; Indra Devi Rajamanoharan; Normah Hj. Omar

Addresses: Faculty of Accountancy and Accounting Research Institute, Universiti Teknologi MARA Melaka, 78000 Alor Gajah, Melaka, Malaysia. ' Faculty of Accountancy and Accounting Research Institute, Universiti Teknologi MARA, 14th Floor, Menara SAAS, 40450, Shah Alam, Selangor, Malaysia. ' Faculty of Accountancy and Accounting Research Institute, Universiti Teknologi MARA, 14th Floor, Menara SAAS, 40450, Shah Alam, Selangor, Malaysia

Abstract: This study examines the value creating supply chain management (SCM) practices of two selected manufacturing case firms in Malaysia. Drawing from the literature, an integrated SCM model is put forward in this paper to discuss the case findings. Our findings indicate that both case firms have engaged in an integrated SCM practice, involving logistics, information technology, supply chain integration and networking and relationship management. Consistent with the literature, the findings also indicate a marked movement from traditional SCM practices towards best value SCM practices. This paradigm shift has helped firms enhance their performance, thus sustaining value creation. In this paper, we also assert that effective communication, appropriate culture and cross-functional team formation are vital pre-requisites for firms to promote value creation within the supply chain framework.

Keywords: integrated SCM; supply chain management; value creation; critical success factors; CSFs; supply chain performance; modelling; manufacturing industry; Malaysia; logistics; information technology; supply chain integration; networking; relationship management.

DOI: 10.1504/IJBPSCM.2012.050389

International Journal of Business Performance and Supply Chain Modelling, 2012 Vol.4 No.3/4, pp.379 - 401

Available online: 16 Nov 2012 *

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