Title: Attitude, adoption or acceptance? Measuring the market success of telecommunication and multimedia technology

Authors: Tobias Kollmann

Addresses: Chair for Electronic Business, University of Kiel – Multimedia, Campus Kiel, Westring 431-451, D-24118 Kiel, Germany

Abstract: Frequently, the term ||acceptance|| is used in consumer marketing for an evaluation of the sales/market success of products. In this respect, the Anglo American literature makes only a scant distinction between the classical terms of attitude, adoption or diffusion. On the basis of reflections considering the market success of telecommunication and multimedia systems (TC/MM-systems), a clearer distinction of the term is evaluated and an alternative construct of acceptance presented. On this basis, it is intended to empirically demonstrate an improved measurement and prognosis of the success of TC/MM-systems, using a comparative structure model.

Keywords: acceptance; acceptance model; consumer behaviour; multimedia; telecommunications.

DOI: 10.1504/IJBPM.2004.005012

International Journal of Business Performance Management, 2004 Vol.6 No.2, pp.133 - 152

Published online: 16 Aug 2004 *

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