Title: Halal products: the views of Muslim consumers across Malaysia

Authors: Tengku Akbar Bin Tengku Abdullah; John Jackson Ireland

Addresses: School of Business Infrastructure, Kuala Lumpur Infrastructure University College, Unipark Suria, Jalan Ikram-Uniten, 43000 Kajang, Selangor, Malaysia. ' College of Business Administration, Canadian University of Dubai, P.O. Box 117781, Dubai, UAE

Abstract: As Muslims can only consume products that meet strict religious requirements, called Halal, there is an enormous and rapidly growing global market for Halal products. However, many Muslims are concerned that the products they consume are not really Halal. This paper assesses how Malaysian Muslims view the Halal status of products available in Malaysia, the causes of these perceptions, and potential solutions. The study found that Malaysian Muslims were very concerned about the Halal status of certain categories and, especially, those proceeding from Western countries. Most Muslim Malaysian consumers want their government to certify the Halal status of products.

Keywords: Halal products; diet; pork; alcohol; Malaysia; Muslims; Halal status; product certification.

DOI: 10.1504/JIBED.2012.049794

Journal for International Business and Entrepreneurship Development, 2012 Vol.6 No.3/4, pp.260 - 273

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 15 Oct 2012 *

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