Authors: Tengku Akbar Bin Tengku Abdullah; John Jackson Ireland
Addresses: School of Business Infrastructure, Kuala Lumpur Infrastructure University College, Unipark Suria, Jalan Ikram-Uniten, 43000 Kajang, Selangor, Malaysia. ' College of Business Administration, Canadian University of Dubai, P.O. Box 117781, Dubai, UAE
Abstract: As Muslims can only consume products that meet strict religious requirements, called Halal, there is an enormous and rapidly growing global market for Halal products. However, many Muslims are concerned that the products they consume are not really Halal. This paper assesses how Malaysian Muslims view the Halal status of products available in Malaysia, the causes of these perceptions, and potential solutions. The study found that Malaysian Muslims were very concerned about the Halal status of certain categories and, especially, those proceeding from Western countries. Most Muslim Malaysian consumers want their government to certify the Halal status of products.
Keywords: Halal products; diet; pork; alcohol; Malaysia; Muslims; Halal status; product certification.
Journal for International Business and Entrepreneurship Development, 2012 Vol.6 No.3/4, pp.260 - 273
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 15 Oct 2012 *