Title: Linking resource-advantage (R-A) theory and service-dominant (S-D) logic: an integrative framework of service innovation research

Authors: Rajeev Verma; K.R. Jayasimha

Addresses: Indian Institute of Management, Prabandh Sikhar, Rau-Pitampur Road, Indore, Madhya Pradesh 453331, India. ' Indian Institute of Management, Prabandh Sikhar, Rau-Pitampur Road, Indore, Madhya Pradesh 453331, India

Abstract: This paper attempts to connect the literature on resource advantage (RA) theory and service dominant logic (SDL) framework. The argument presented is that resource advantage theory have until recently been understudied in service domain and vice versa. On the basis of the review of literature on both RA theory and SD logic framework, the paper points to service innovation, a new area of exploration for researchers in both the domains using reconciliation of theories. Insights into the integration of the theories and subsequent gaps have been identified. Future directions for study and potential linkages between the two streams are offered. The study connects two different streams of research and offers potential areas of exploration.

Keywords: resource advantage theory; service dominant logic; SDL; service innovation; customer co-creation; operant resources; services.

DOI: 10.1504/IJBCG.2012.049789

International Journal of Business Competition and Growth, 2012 Vol.2 No.4, pp.306 - 323

Available online: 15 Oct 2012 *

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