Title: Linking roadmapping and scenarios as an approach for strategic technology planning

Authors: Fernando Lizaso, Guido Reger

Addresses: Faculty of Economics and Social Sciences, University of Potsdam, August-Bebel-Strasse 89, D-14482 Potsdam, Germany. ' Faculty of Economics and Social Sciences, University of Potsdam, August-Bebel-Strasse 89, D-14482 Potsdam, Germany

Abstract: Great efforts have to be devoted to create shared visions. Visions are desirable pictures of the future, which guide organisations in making decisions. This paper aims at developing a new methodology that links both roadmapping and scenario technique in order to plan the development and deployment of new and existing technologies and applications. It involves the identification, analysis, assessment and projection of both technologies and applications necessary to meet market needs under different future circumstances. It is supposed to help avoid isolated and linear thinking and vagueness, as well as improve creativity, communication, collaboration and integration science and technology planning, while giving people at organisations room to create the future and remain flexible with uncertainty. Our concept is based on a deep analysis of the literature and an example, which should illustrate how the method works.

Keywords: roadmapping; scenarios; innovation strategy; technology planning; uncertainty.

DOI: 10.1504/IJTIP.2004.004928

International Journal of Technology Intelligence and Planning, 2004 Vol.1 No.1, pp.68 - 86

Published online: 26 Jul 2004 *

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