Title: AirAsia - flying high

Authors: Gary J. Stockport

Addresses: Business School, The University of Western Australia, 35 Stirling Highway, Crawley, Perth, WA 6009, Australia

Abstract: This article considers AirAsia (a Malaysian company) under the leadership of Tony Fernandes. AirAsia had very quickly grown to become one of the most successful low cost, short haul airlines in Asia. This article outlines the elements of AirAsia's business model which had enabled it to build a sustainable competitive advantage.

Keywords: entrepreneurship; business growth; start ups; business models; lowest cost leadership; strategic leadership; Malaysia; AirAsia; low cost airlines; short haul airlines.

DOI: 10.1504/IJGSB.2012.049275

International Journal of Globalisation and Small Business, 2012 Vol.4 No.3/4, pp.324 - 333

Available online: 28 Sep 2012 *

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