Title: AirAsia - flying high
Authors: Gary J. Stockport
Addresses: Business School, The University of Western Australia, 35 Stirling Highway, Crawley, Perth, WA 6009, Australia
Abstract: This article considers AirAsia (a Malaysian company) under the leadership of Tony Fernandes. AirAsia had very quickly grown to become one of the most successful low cost, short haul airlines in Asia. This article outlines the elements of AirAsia's business model which had enabled it to build a sustainable competitive advantage.
Keywords: entrepreneurship; business growth; start ups; business models; lowest cost leadership; strategic leadership; Malaysia; AirAsia; low cost airlines; short haul airlines.
International Journal of Globalisation and Small Business, 2012 Vol.4 No.3/4, pp.324 - 333
Available online: 28 Sep 2012 *Full-text access for editors Access for subscribers Purchase this article Comment on this article