Title: Web-based customer-centric strategies: new ways of attracting religious tourist to religious sites
Authors: Tahir Rashid
Addresses: Lecturer in Corporate Strategy and Marketing, Salford Business School, University of Salford, UK
Abstract: The first step to being customer-centric is making sure that everyone in an organisation is continuously learning about the customers and the markets. It needs to be the responsibility of individuals in an organisation to respond appropriately to the customers and market through what they have learned. Customer-centric is an approach adapted to improve customer service and satisfaction. For an organisation to become customer centric, it means looking at the organisation from the outside in rather than inside out. The aim of this paper is to investigate new ways of attracting tourists to religious sites. There is a relative paucity of literature available on the subject and this study will contribute to the current knowledge. The research process will adopt a social constructionism research philosophy by applying exploratory research using literature review, website observation, site visits and informal discussions in a case study approach.
Keywords: customer-centric strategies; experience; visitor attractions; religious tourists; Blue Mosque; tourist facilities; tourist satisfaction; websites; internet marketing; religious tourism; sacred sites; religious sites; travel forums; Istanbul; Turkey.
International Journal of Tourism Policy, 2012 Vol.4 No.2, pp.146 - 156
Published online: 14 Nov 2014 *Full-text access for editors Access for subscribers Purchase this article Comment on this article