Title: Pricing dynamics and consumer behaviour towards gold investment in India: an empirical study

Authors: Bernadette D'Silva; Stephen D'Silva; Roshni Subodhkumar Bhuptani

Addresses: Smt. K.G. Mittal Institute of Management and Research, University of Mumbai, Bhandarwada, Liberty Garden, Malad (West), Mumbai 400 064, Maharashtra, India ' Jamnalal Bajaj Institute of Management Studies, Back Bay Reclamation, Churchgate, Mumbai 400 020, Maharashtra, India ' Smt. K.G. Mittal Institute of Management and Research, University of Mumbai, Bhandarwada, Liberty Garden, Malad (West), Mumbai 400 064, Maharashtra, India

Abstract: This paper basically focuses on behavioural as well as on technical aspects of gold investment in India. Results have denoted that Indian investors, irrespective of various financial products that have been introduced in markets, have always retained certain part of their savings in the form of gold investment. Thus in spite of rising prices, gold investment acquires lot of attraction in India. The latter part of this paper has tried to analyse various socio-economic factors that are responsible for variations in gold prices in India. This paper further tries to explore relationship between share investment and gold prices in India, and results from analysis have revealed that equity investment in corporate are quite dependent upon gold prices. This paper has also made an attempt to predict gold prices in light of certain parameters in short run and has revealed that there is a high possibility of further increase in gold prices in India.

Keywords: gold prices; forecasting; investor preferences; exchange rates; gold policies; pricing dynamics; consumer behaviour; gold investment; behavioural aspects; technical aspects; investors; financial products; rising prices; socio-economic factors; price variations; share investments; equity investment; price prediction; short run parameters; India; Indian culture; business management.

DOI: 10.1504/IJICBM.2012.048771

International Journal of Indian Culture and Business Management, 2012 Vol.5 No.5, pp.557 - 574

Published online: 20 Dec 2014 *

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