Title: An AHP study on the critical factors for diversity implementation in Indian organisations

Authors: Suhanya Aravamudhan; Jack T. McCann

Addresses: School of Business, Lincoln Memorial University, 6965 Cumberland Gap Parkway, Harrogate, TN 37752, USA ' School of Business, Lincoln Memorial University, 6965 Cumberland Gap Parkway, Harrogate, TN 37752, USA

Abstract: The purpose of this study was to identify the factors and subfactors that facilitate diversity implementation in Indian organisations. Ten multinational organisations were interviewed and the factors were identified for the purpose of the study. Diversity managers and directors were asked to provide information on the factors assisting the success of diversity initiatives. This paper investigates the critical factors and subfactors that determine the adoption of the diversity initiatives in the Indian manufacturing and service sectors. The analytical hierarchy process has been employed to prioritise the relative importance of the 4 critical success factors and 15 subfactors among the Indian organisations. The results suggest a generic hierarchy model for Indian organisations to prioritise the critical factors and formulate strategies for implementing diversity in their organisations.

Keywords: diversity initiatives; analytical hierarchy process; AHP; multinational corporations; MNCs; manufacturing industry; service sector; critical factors; diversity implementation; critical subfactors; diversity managers; diversity directors; success factors; generic hierarchy models; factor prioritisation; strategies; strategy formulation; India; Indian culture; business management.

DOI: 10.1504/IJICBM.2012.048770

International Journal of Indian Culture and Business Management, 2012 Vol.5 No.5, pp.539 - 556

Published online: 20 Dec 2014 *

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