Title: Franchising - a key to success in times of financial and economic crises?!

Authors: Heinz Kußmaul; Gerd Waschbusch; Jessica Knoll; Christoph Ruiner; Nadine Staub

Addresses: Universität des Saarlandes, Geb. B6.3, 66123 Saarbrücken, Germany. ' Universität des Saarlandes, Geb. B4.1, 66123 Saarbrücken, Germany. ' Universität des Saarlandes, Geb. B4.1, 66123 Saarbrücken, Germany. ' Universität des Saarlandes, Geb. B6.3, 66123 Saarbrücken, Germany. ' Universität des Saarlandes, Geb. B4.1, 66123 Saarbrücken, Germany

Abstract: Franchise has been highly accepted as a business strategy on a highly international level. In economically difficult times, the question arises in how far a financial or economic crisis impacts both the franchisor and the franchisee. The following article deals with the general financial and economic situation of franchise companies and is supposed to show the particular characteristics of franchising systems. The authors have conducted an empirical research in order to show the impact of the current international financial and economic crisis on franchising systems as well as to expose the advantages and disadvantages of franchising systems.

Keywords: financial crisis; economic crisis; cooperation; funding; expansion; franchise partners; franchising; entrepreneurship; business start-ups; business strategy.

DOI: 10.1504/IJEV.2012.048596

International Journal of Entrepreneurial Venturing, 2012 Vol.4 No.3, pp.309 - 326

Received: 28 Sep 2010
Accepted: 25 Feb 2011

Published online: 17 Aug 2012 *

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