Authors: Toly Chen
Addresses: Department of Industrial Engineering and Systems Management, Feng Chia University, 100, Wenhwa Rd., Seatwen, Taichung City 408, Taiwan
Abstract: In group-buying, the utility of a customer can only be maximised if the customer can buy the item he or she personally needs at a possibly lowest price, not just an item recommended by another customer or the supplier that he or she is supposed to like. To this end, a software agent is developed in this study to make every customer easily reach the web page he or she browses for a target item for group-buying. An experimental system is constructed in this study to demonstrate the applicability of the software agent. Its advantages and/or disadvantages are also discussed.
Keywords: customer-driven group buying; electronic commerce; e-commerce; software agents; agent-based systems; intelligent P2P; peer-to-peer.
International Journal of Technology Intelligence and Planning, 2012 Vol.8 No.1, pp.16 - 31
Available online: 17 Jun 2012 *Full-text access for editors Access for subscribers Purchase this article Comment on this article