Title: A service-dominant logic analysis of fair trade procurement management

Authors: Dawn H. Pearcy; David D. Dobrzykowski

Addresses: College of Business, Eastern Michigan University, 300 W. Michigan Ave., Owen Building, USA. ' College of Business and Innovation, University of Toledo, 2801 W. Bancroft, Toledo, OH, 43606 USA

Abstract: This study explores the use of fair trade procurement management (FTPM) as an approach to achieving sustainability. This paper develops a framework theoretically grounded in service-dominant logic (SDL) which is capable of helping researchers to better understand fair trade (FT) as a socio-political element of procurement management. The proposed framework models a number of key antecedents and consequences of FTPM, specifically examining the role of public policy, stakeholder pressure and corporate social responsibility in retailers' procurement of FT products as well as the role of awareness and availability of FT products in the purchasing behaviours of end-consumers. The theoretical framework provides ten novel propositions, providing rich insights and directions for future research related to FT in the procurement field.

Keywords: fair trade procurement; public policy; corporate social responsibility; CSR; sustainable SCM; supply chain management; conceptual study; sustainability; procurement management.

DOI: 10.1504/IJPM.2012.047203

International Journal of Procurement Management, 2012 Vol.5 No.4, pp.517 - 541

Published online: 30 May 2012 *

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