Title: Cyber-conventions - vision or new reality?

Authors: Stephen W. Litvin, T. Elangovan, Peter W. OBrien

Addresses: School of Accountancy and Business, S3-B2A-26 Nanyang Avenue, Nanyang Technological University, 639798, Singapore. Department of Business Studies, Ngee Ann Polytechnic, Singapore. School of Commerce, University of Adelaide, South Australia, Australia

Abstract: The convention and exhibitions industry, an industry on the threshold of major technological advances, is facing a likely evolution in the delivery of its product from the real world to the virtual world. This paper explores the future cyber-convention, and questions whether the significant investment currently being made in convention and exhibition centres can be justified in the light of the impact of new technologies still beyond, but not very far over, the horizon.

Keywords: convention and exhibitions industry; cyber-convention; virtual world; multi-user domains object-oriented (MOOs) technology.

DOI: 10.1504/IJEIM.2001.000469

International Journal of Entrepreneurship and Innovation Management, 2001 Vol.1 No.3/4, pp.474-482

Published online: 16 Jul 2003 *

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