Authors: Constantinos K. Coursaris; Clayton Boylan; Jim Taylor
Addresses: Department of Telecommunication, Information Studies, and Media Adjunct Professor, Usability/Accessibility Research and Consulting, 424 College of Communication Arts and Sciences, Michigan State University, East Lansing, 48824 Michigan, USA ' Avanade Inc., 161 North Clark St # 3700, Chicago, 60601-3432 Illinois, USA ' eGovernment Services, Oakland County Department of Information Technology, County Service Center, 1200 North Telegraph Road, Building 49 West Pontiac, 48341 Michigan, USA
Abstract: Organisations are increasingly turning to Content Management Systems (CMS) to handle the delivery of information to stakeholders. For companies hoping to supply to the mobile demand there are two options: either create duplicate information for mobile devices or leverage their existing CMS data. As the creation of duplicate information is often excessively time consuming and costly, leveraging existing content and repurposing it to a mobile friendly format is the optimal route. This paper explores the case of Oakland County's eGovernment in this endeavor, and proposes a three-stage approach involving a Process Transformation Framework (PTF), a Mobile Content Platform (MCP), and an Asset Leverage Strategy (ALS), that affords flexibility, scalability and reuse of existing digital content by organisations for the mobile channel. In addition, the requisite market research to identify the web content and services of greatest value proposition to a government's constituents (residents) is presented.
Keywords: e-government; m-government; mobile government; electronic government; web content; framework; survey; implementation; CMS; content management systems; e-finance; web services; case study; electronic finance.
International Journal of Electronic Finance, 2012 Vol.6 No.1, pp.79 - 101
Available online: 01 May 2012 *Full-text access for editors Access for subscribers Purchase this article Comment on this article