Authors: Vanessa Ratten
Addresses: Faculty of Business and Law, Deakin Graduate School of Business, Deakin University, 70 Elgar Road Burwood, Victoria 3125, Australia
Abstract: This paper focuses on the role of entrepreneurship and e-finance in determining a person's intention to adopt mobile banking. The approach utilised in this paper is to develop a conceptual framework that includes a number of propositions that are developed and justified by the literature. The main findings of this paper are that people's entrepreneurial inclination and learning tendency will determine how they respond to marketing and knowledge about mobile banking. The practical implications are that financial institutions involved in e-finance can focus their marketing efforts at increasing people's exposure to mobile banking.
Keywords: e-finance; entrepreneurship; mobile banking; m-banking; marketing; knowledge; mobile commerce; social cognitive theory; learning; m-commerce; electronic finance; intention to adopt; entrepreneurial inclination; learning tendency.
International Journal of Electronic Finance, 2012 Vol.6 No.1, pp.1 - 12
Available online: 01 May 2012 *Full-text access for editors Access for subscribers Purchase this article Comment on this article