Title: The research on the process of new service development in logistics enterprises

Authors: Guo Hua Zhou; Xiao Qin Wang

Addresses: School of Management, Huazhong University of Science and Technology, Wuhan, 430074, China; School of Economics and Management, China University of Geosciences, Wuhan, 430074, China. ' School of Economics and Management, China University of Geosciences, Wuhan, 430074, China

Abstract: For service enterprises, new service development (NSD) is important as R&D to the manufacturing enterprises. The most domestic logistics enterprises, to a certain extent, act in a rule of thumb and in a large state of randomness, and lack of expertise awareness and skills of new service management, when they do new service development. They have limited knowledge in the process of new service development. Based on the theoretical study and combined with the characteristics of logistics enterprises, this paper summarises the process of new service development in domestic logistics enterprises, and puts forward the theoretical model of 14 part in the process of new service development in logistics enterprises and describes the relationship between their relative weights, by using the methods of comparative empirical study, interviews and questionnaire survey. Formal process of new service development (NSD) is an effective way to improve the efficiency of logistics business innovation management. It has certain reference to logistics enterprises in new service development (NSD).

Keywords: logistics enterprises; new service development; NSD; service innovation; process modelling; innovation management; efficiency.

DOI: 10.1504/IJNVO.2012.046455

International Journal of Networking and Virtual Organisations, 2012 Vol.10 No.3/4, pp.334 - 345

Available online: 08 Apr 2012 *

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