Title: The influence of quality, marketing, and knowledge capabilities in business competitiveness

Authors: Kwan Pay Yee; Uchenna Cyril Eze

Addresses: Faculty of Business and Law, Multimedia University, Ayer Keroh Lamah, 75450 Bukit Beruang, Melaka, Malaysia. ' Department of Marketing, School of Business, Monash University, Sunway Campus, Jln Lagoon Selatan, 46150 Bandar Sunway, Selangor, Malaysia

Abstract: The objective of this paper is to use an integrated approach to examine key determinants of firm competitiveness along three capability-based constructs namely: quality, marketing, and knowledge management systems. Competitiveness framework underpinned the conceptual developments in this paper, which enabled the development of the nine hypotheses. The analysis was based on a valid response of 193. The findings revealed significant positive influence of the nine independent variables on business competitiveness. This research provides useful information for businesses in building critical capabilities to create and maintain competitive positions in the marketplace. This paper would also be useful in enriching theory for future research in the subject area.

Keywords: quality; marketing; knowledge capability; business competitiveness; Malaysia; key determinants; capability-based constructs; knowledge management; KM; positive influences; independent variables; critical capabilities; competitive positions; marketplace; innovation; learning.

DOI: 10.1504/IJIL.2012.046067

International Journal of Innovation and Learning, 2012 Vol.11 No.3, pp.288 - 307

Published online: 28 Aug 2014 *

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