Title: CSR, innovation strategy and supply chain management: toward an integrated perspective

Authors: Tiziana Russo Spena; Alessandra De Chiara

Addresses: Department of Business and Economics, University of Naples 'Federico II', Via Cinthia Monte S. Angelo, 80126, Naples, Italy. ' Department of Social Science, University, of Naples 'L'Orientale', Largo S. Giovanni Maggiore, 30, 80134, Naples, Italy

Abstract: Corporate social responsibility (CSR) has become a dominant theme in business and literature. Many studies speak about corporate social innovation and considered companies facing with additional goals that are innovation and CSR. The research aim of this work starts to look at the relationship among CSR and innovation as a value-creating process which occur in a networks and relational context. Based on this we want to obtain insights about the role of network and the way in which stakeholders can be involved in corporate responsible innovation of products and processes. We chose a case study methodology and we selected three highly involved CSR and innovation firms. By studying the interactions between firms and stakeholders in CSR innovation processes we want to be able to highlight innovative patterns to management that it creates most opportunities for reaching additional goals of growth, corporate social responsibility, and sustainability of firm and its network.

Keywords: corporate social innovation; corporate responsible innovation; supply chain CSR; corporate social responsibility; network innovation; supply chain management; SCM; value creation; innovation strategy.

DOI: 10.1504/IJTM.2012.045790

International Journal of Technology Management, 2012 Vol.58 No.1/2, pp.83 - 108

Received: 08 May 2021
Accepted: 12 May 2021

Published online: 08 Mar 2012 *

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