Title: An empirical analysis of consumers' protection toward e-commerce transactions in Malaysia

Authors: Manivannan Senthil Velmurugan

Addresses: Faculty of Business and Law, Multimedia University, Jalan Ayer Keroh Lama, 75450, Bukit Beruang, Melaka, Malaysia

Abstract: Security, privacy and trust issues have become a major concern for vendors and consumers due the growth of the internet and the complex nature of e-commerce. This study investigates the challenges of security, privacy, trust and integrity and their influence of consumers' protection toward e-commerce transactions in Malaysia. The results show that out of ten variables, six variables are at significant level (p < 0.05) which are authentication, cookies, browsers, consumer perceived control, personal integrity and organisational integrity. The remaining four variables which are encryption, protection, http and consumer trust are not significant. Based upon the research findings, recommendations, limitations, future of study and conclusions are drawn which include a proposition of a way forward in addressing consumers' protection in e-commerce in Malaysia.

Keywords: e-commerce transactions; electronic commerce; internet; world wide web; consumers; security; privacy; consumer protection; Malaysia; vendors; significant variables; authentication; cookies; browsers; consumer control; perceived control; personal integrity; organisational integrity; encryption; consumer trust; HTTP; hypertext transfer protocol; business information systems.

DOI: 10.1504/IJBIS.2012.045720

International Journal of Business Information Systems, 2012 Vol.9 No.3, pp.295 - 327

Published online: 16 Aug 2014 *

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