Authors: Kuang-Wen Wu; Shaio Yan Huang; Chun Chi Chen
Addresses: Department of International Trade, Feng Chia University, No. 100 Wenhwa Rd., Seatwen, Taichung, 407, Taiwan. ' Department of Accounting and Information Technology, Advanced Institute of Manufacturing with High-tech Innovations, National Chung Cheng University, 168, University Rd., Min-Hsiung, Chia Yi 621, Taiwan. ' Department of International Trade, Feng Chia University, No. 100 Wenhwa Rd., Seatwen, Taichung, 407, Taiwan
Abstract: The purpose of this study is to apply a conceptual model of mobile phone users' intention to accept mobile blog in different cultural contexts. First, the study investigates factors influencing the acceptance of mobile blogs from mobile phone users' perspective. Second, the study applies a conceptual model from the cross-cultural perspective. Samples are collected from Indonesia and Taiwan. The model indicates cultural difference as a significant moderator and that users' intention to accept mobile blogs is driven by five factors: ubiquity, convenience, personalisation, interaction, and mobile sharing. Implications for practice and suggestions for future research are provided.
Keywords: mobile communications; mobile blogging; mobile blogs; ubiquity; convenience; interaction; personalisation; mobile sharing; conceptual modelling; mobile phones; cell phones; user intentions; cross-cultural comparison; Indonesia; Taiwan; cultural differences.
International Journal of Mobile Communications, 2012 Vol.10 No.2, pp.150 - 168
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 15 Feb 2012 *