Title: Constructs for successful implementation of m-business: an Australian case study

Authors: Heng-Sheng Tsai; Raj Gururajan; Abdul Hafeez-Baig

Addresses: Office of Research Operations, University of Southern Queensland, West Street, Toowoomba, QLD 4350, Australia. ' School of Information Systems, University of Southern Queensland, West Street, Toowoomba, QLD 4350, Australia. ' School of Information Systems, University of Southern Queensland, West Street, Toowoomba, QLD 4350, Australia

Abstract: Mobile data services have changed the interactions among the business, customers, and suppliers in the recent years. The services and consequential organisational transformation has become an essential issue for industries and academics. It prompts the authors to study the issue based on the experiences of 84 Australian organisations. The findings indicated that three major constructs including customer support, availability of information, and productivity are identified as motivators of m-transformation, and organisational support, security, and integration of resources are found as challenges for a successful implementation of m-business. The findings are useful for the future research to the wider domain.

Keywords: mobile data services; m-business; m-transformation; mobile business; mobile transformation; Australia; interactions; customers; suppliers; organisational transformation; customer support; information availability; productivity; motivators; organisational support; security; resource integration; mobile learning; m-learning; internet; world wide web.

DOI: 10.1504/IJMLO.2011.045315

International Journal of Mobile Learning and Organisation, 2011 Vol.5 No.3/4, pp.239 - 254

Published online: 18 Feb 2015 *

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