Authors: C. Brooke Dobni
Addresses: Edwards School of Business, University of Saskatchewan, 25 Campus Drive, Saskatoon, Saskatchewan, S7N 5A7, Canada
Abstract: In recent years, academic and practitioner interest has focused on developing entrepreneurial and innovative cultures as a method of competitive differentiation. However, much less attention has been devoted to understanding the factors that support an entrepreneurial and innovation orientation (EIO) in organisations. This article describes a model which explicates the EIO construct, and proposes a valid multi-item measure of EIO. The findings suggest that an EIO may best be represented through a model that consists of five factors identified as empowerment, market orientation, strategic infrastructure, context-focused learning, and creativity.
Keywords: entrepreneurship; entrepreneurial orientation; innovation orientation; organisation culture; entrepreneurs; organisational factors; entrepreneurial cultures; innovative cultures; competitive differentiation; multi-item measures; empowerment; market orientation; strategic infrastructures; context-focused learning; creativity.
International Journal of Innovation and Learning, 2012 Vol.11 No.2, pp.182 - 199
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 31 Jan 2012 *