Authors: Alan D. Smith
Addresses: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219-3099, USA
Abstract: A personal interview procedure of well-educated working professionals were completed to gauge how they felt about governmental relations, stakeholder concepts of price for value and degree of satisfaction concerning certain social media offerings, especially online dating service providers. Perhaps, the most outstanding findings were that no significant correlations among frequency of online dating services and degree of agreement that government should monitor online dating websites, as well as age range of respondent and degree of agreement that government should monitor online dating websites. As expected, the below 40 age group saw online dating as a more vital option for social networking and dating than their older counterparts. It has been advertised by many online dating service providers that internet savvy individuals with demanding careers and busy lifestyles were turning to online dating services to seek out romantic relationships at a record pace. However, those statistics are not verified by the empirical results of the present study.
Keywords: consumer behaviour; economic recession; empirical; internet; online dating; social media; web-enabled strategies; government monitoring; social networking; romantic relationships; romance.
International Journal of Business Information Systems, 2012 Vol.9 No.2, pp.127 - 148
Published online: 16 Aug 2014 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article