Authors: Kenneth David Strang
Addresses: APPC IM Research, Long Island, NY 11725, USA; University of Technology, Sydney, NSW 2007, Australia
Abstract: The grounded-theory case study methodology was applied to examine a profitable company in cellular phone New Product Development (NPD). The goal was to participate in focus groups of NPD teams to document how they reverse-engineered competitive designs. The focus group theme analysis was linked to taxonomies applied by similar empirical case studies in the literature. A brain storming technique was used with the case study focus group to capture and contrast the ideation processes with knowledge creation and educational psychology theories. Several models were created to externalise the NPD team design processes.
Keywords: NPD; new product development; tacit knowledge; knowledge sharing; learning taxonomies; mobile phone design; grounded-theory; mobile phones; cell phones; cellular phones; focus groups; reverse-engineering; competitive designs; brainstorming; case studies; ideation processes; knowledge creation; educational psychology; design processes; teams; process externalisation; networks; social network analysis; ICT; information technology; communications technology; enterprise management.
International Journal of Internet and Enterprise Management, 2011 Vol.7 No.4, pp.366 - 387
Received: 08 May 2021
Accepted: 12 May 2021
Published online: 26 Jan 2012 *