Title: Calgary Flames: a case study in an entrepreneurial sport franchise

Authors: David Legg; Vance Gough

Addresses: Department of Physical Education and Recreation Studies, Mount Royal University, 4825 Mount Royal Gate SW, Calgary T3E 6K6, Canada. ' Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary T3E 6K6, Canada

Abstract: The Calgary Flames play in the National Hockey League. To increase their profits, they either decrease their expenses or increase their revenues (or a combination of both). The ability for an NHL team to decrease expenses under the collective bargaining agreement is somewhat limited, while increasing revenues is not. Thus, we have attempted to understand how the Calgary Flames have used an entrepreneurial attitude to increase net income throughout their history.

Keywords: Calgary Flames; ice hockey; sport entrepreneurship; entrepreneurial venturing; sport franchises; Canada; net income; revenue increases.

DOI: 10.1504/IJEV.2012.044816

International Journal of Entrepreneurial Venturing, 2012 Vol.4 No.1, pp.32 - 41

Available online: 09 Jan 2012 *

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