Title: Structure and transformation of the Italian car styling supply chain

Authors: Giuseppe Calabrese

Addresses: Cnr-Ceris, Via Real Collegio 30, 10124 Moncalieri, Italy

Abstract: In a short space of time, the car styling supply chain has undergone deep changes. The digitalisation of production and the transformation of supply links have modified the competitive positioning of companies along the supply chain. In the Turin area, the design-product-service relationships have been strengthened and have manifestly acquired the size and complexity of a system. The main objective of this paper is to analyse Turin's companies specialised in car styling, to highlight their peculiar features and operating strategies. The Turin car styling supply chain accounts for the entire Italian sector.

Keywords: car styling supply chains; design-driven innovation theory; coachbuilders; SWOT analysis; supply chain management; SCM; Italy; automotive styling; automobile industry; vehicle design.

DOI: 10.1504/IJVD.2011.044722

International Journal of Vehicle Design, 2011 Vol.57 No.2/3, pp.212 - 229

Available online: 05 Jan 2012 *

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