Authors: Olaolu J. Oluwafemi; Emmanuel Olateju Oyatoye
Addresses: Business Administration Department, University of Lagos, Akoka, Lagos, Nigeria. ' Business Administration Department, University of Lagos, Akoka, Lagos, Nigeria
Abstract: Firms that are less rational in their socially responsible actions might just be giving away rather than actually given back because they are unable to prioritise their socially responsible efforts. The extent to which firms in Nigeria apply rational decision techniques for prioritising their socially responsible actions is unknown. Therefore, this study analysed three primary stakeholder groups to which firms concentrate their social responsibility efforts using analytic hierarchical process (AHP). Cross-sectional design, quota, simple random, and convenient sampling techniques were employed to obtain responses from 225 corporate affairs officers in various quoted companies. Responses were placed on a 3
Keywords: corporate social responsibility; CSR; stakeholder salience; analytical hierarchy process; AHP; Lagos; Nigeria; socially responsible actions; prioritisation; rational decision techniques; primary stakeholders; stakeholder groups; cross-sectional design; quota sampling techniques; simple random sampling techniques; convenient sampling techniques; corporate affairs officers; quoted companies; socio-cultural stakeholders; economic stakeholders; political constituents; legitimacy; power; urgency; sustained competitive advantage; global markets; business excellence.
International Journal of Business Excellence, 2012 Vol.5 No.1/2, pp.116 - 129
Available online: 29 Dec 2011 *Full-text access for editors Access for subscribers Purchase this article Comment on this article