Title: Sustainable strategic management: the case of Poland

Authors: Marlon R. McPhatter; Christopher Ziemnowicz; John E. Spillan

Addresses: School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA. ' School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA. ' School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA

Abstract: This paper reviews sustainable strategic management (SSM) activities and examines how one nation has changed and performed within the framework of SSM principles. The problem is that relationships between market structures and environmental sustainability are dynamic. This case study uses Poland to illustrate some of the problems in conducting national policy. Since moving to a free-market, Poland enjoyed significant economic advances, but now faces a number of challenges to manage rapid economic growth while ensuring environmental and social stability. This study reviews some of the factors and elements of concern to policy-makers, managers, and social scientists.

Keywords: sustainable strategic management; SSM; stakeholders; core values; economic development; corporate social responsibility; CSR; market sustainability; environmental sustainability; Poland.

DOI: 10.1504/IJSSM.2011.044353

International Journal of Sustainable Strategic Management, 2011 Vol.3 No.2, pp.126 - 141

Published online: 14 Dec 2011 *

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