Title: Global product development: the impact on the product development process and how companies deal with it

Authors: Zaza Nadja Lee Hansen; Saeema Ahmed-Kristensen

Addresses: The Technical University of Denmark, DTU Management Engineering, Building 426,133, DK-2800 Kgs. Lyngby, Denmark. ' The Technical University of Denmark, DTU Management Engineering, Building 426,133, DK-2800 Kgs. Lyngby, Denmark

Abstract: This paper investigates the impacts companies have experienced as a result of globalising their product development process, and how they have been addressed. Data was collected through case studies of Danish multinational corporations. This paper presents a unique look into global product development through an investigation of its impact on the organisation, the product development process, and the product. Furthermore, it shows the solutions companies employ to minimise the risks of globalisation and the limitations of these solutions. Finally, this paper provides information on the likely causes for these limitations, and suggests how these can be addressed.

Keywords: global product development; case studies; human factors; collaborative design; offshoring; product design; globalisation; Denmark; multinational corporations; MNCs.

DOI: 10.1504/IJPD.2011.044185

International Journal of Product Development, 2011 Vol.15 No.4, pp.205 - 226

Received: 11 Oct 2010
Accepted: 25 Aug 2011

Published online: 26 Nov 2011 *

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