Title: The demand chain and its place in the value catalyst: an e-commerce example

Authors: David Walters, Mark Rainbird

Addresses: Sydney Graduate School of Management, 70 Pemberton Street, North Parramatta NSW 2151, Australia. ' Sydney Graduate School of Management, 12 Smithfield Ave, Coogee NSW 2034, Australia

Abstract: The concept of the Demand Chain and its place in a firm|s Value Chain is examined. The notion of a Value Catalyst where a firm|s Demand Chain processes and Supply Chain process fuse to create Value Outcomes is explored. This analysis is applied to a group of wagering operators in Australia, illustrating how e-commerce technologies have significantly enhanced the Demand Chains of those operators with the resulting Value Catalyst contributing to creation of new Value in those businesses.

Keywords: demand chain; process fusion; shareholder value; stakeholder value; value catalyst; value chain; value confusion; value expectations; value management; e-commerce.

DOI: 10.1504/IJIEM.2004.004401

International Journal of Internet and Enterprise Management, 2004 Vol.2 No.1, pp.62 - 81

Published online: 10 May 2004 *

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